[Services / 03 — Brand Identity]
A distinctive visual identity with a clear foundation. Logo, typography and colour, built as one system that works consistently wherever your brand shows up.
Price
Timeline
Deliverables
Feedback
[Who it’s for]
You’re launching, or your current look no longer fits
You know what you stand for and need it to look that way
You want a system, not just a logo
You plan a website next. It builds directly on the identity
Your positioning is still unclear. See Strategy & Identity
You only need a quick logo file
You need it by next week
[What’s included]
Included
Logo and wordmark
Typography system
Colour palette
Core brand applications
Business card and social profile images
Brand guidelines as PDF (12–20 pages)
All files in print and web formats
2–3 directions, then up to 4 revision rounds
Not included
Positioning and strategy work (see Strategy & Identity)
Website (Website Sprint or Custom Website)
Packaging and large print production
Four steps from first conversation to finished system. You always know the next step, the date and the price.
Step 01 / Week 1
Understand.
We talk about your business, your audience and what your brand has to carry. I collect references and define what the identity needs to solve.
Step 02 / Weeks 1–2
Explore.
I develop focused design directions with logo, type and colour, presented in real applications, not on empty white space.
Step 03 / Weeks 2–3
Refine.
We pick one direction and refine it into a complete system: logo variants, typography, colour and core applications.
Step 04 / Weeks 3–4
Deliver.
You get guidelines and all files in print and web formats, ready for your team, your printer and your website.
[Add-ons]
Website Sprint
Your new identity on a live website in ~7 working days
Social media templates
Ready-to-use layouts for your channels
Motion logo
An animated version of your logo
Print media
Flyers, letterheads and more. Brochures on request
Add-ons can be booked with the identity or later. All prices excl. VAT. You always get a fixed offer first.
How long does a brand identity take?
Usually 3 to 4 weeks, depending on how quickly feedback comes back and how many applications you need.
What exactly do I get?
Logo, wordmark and icon, typography, colour palette, business card, social profile images and brand guidelines with 12 to 20 pages, plus all files in print and web formats.
How many design directions will I see?
Two to three focused directions, each shown in real applications. You pick one, then we refine it in up to four revision rounds.
Do I need brand strategy first?
Not if you already know who you are for and what makes you different. If that’s still unclear, Strategy & Identity is the better fit.
Can you build the website afterwards?
Yes. A Website Sprint or a Custom Website builds directly on your new identity, so everything looks like one brand from day one.
Tell me about your brand and where it needs to go. You get a reply within one working day.