Strategy and identity developed together, for brands that need clear positioning and a visual world to match. From what you stand for to how it looks, sounds and feels.
Price
Timeline
Includes
Format
[Who it’s for]
You’re founding, repositioning or merging
Your audience doesn’t get what makes you different
You need clarity before design
You want one person to carry the idea from strategy to screen
Your positioning is already clear. Brand Identity is enough
You only need a quick refresh
You’re looking for a large agency team
[What’s included]
Included
Research and competitor review
Positioning and brand core
Messaging and tone of voice
Creative direction
Brand identity and visual system
Extended brand applications
Brand guidelines (30+ pages)
Two workshops and a launch kit
Not included
Website (combine with a Sprint or Custom Website)
Ongoing marketing and campaigns
Photo and video production
Strategy first, then identity. You always know the next step, the date and the price.
Step 01 / Weeks 1–2
Understand.
Research, interviews and a workshop with you. I look at your market, your audience and your competitors to find what really sets you apart.
Step 02 / Weeks 2–3
Define.
Positioning, brand core, messaging and tone of voice. The foundation every design decision is built on.
Step 03 / Weeks 3–6
Build.
The identity grows out of the strategy: logo, typography, colour and applications that make your positioning visible.
Step 04 / Weeks 6–8
Launch.
Guidelines, files and a rollout plan, so your team can use the brand consistently from day one.
[Add-ons]
Website Sprint
Your new brand on a live website in ~7 working days
Custom Website
A tailored website built on the new strategy
Motion and social
Animated logo and templates for your channels
Care plan
Two hours of design support every month
Strategy and identity projects start at €6,000. After our first call you get a fixed quote. All prices excl. VAT.
What does Strategy & Identity cost?
Projects start at €6,000. The final price depends on scope, because a founder brand needs less than a full repositioning. After our first call you get a fixed quote.
What is brand strategy, exactly?
It’s the work before the design: who you’re for, what makes you different and how you talk about it. The identity then makes that visible.
How long does it take?
Typically 5 to 8 weeks: about two to three weeks of strategy, then the identity and applications.
Do I really need strategy?
If your audience already understands what makes you different, Brand Identity is enough. If not, strategy saves you from a beautiful brand that says the wrong thing.
Can you build the website afterwards?
Yes. A Website Sprint or a Custom Website carries the new strategy straight onto the screen.
Book a call and tell me where your brand stands today. You get an honest assessment and, if it fits, a fixed quote.